Improving website search engine results requires you to deliver high quality content to users, tag posts and develop links on high-quality websites, among other things. Posting on websites with the education suffix, or .edu, can provide valuable links to your website that improve search ranking. Links to your website from other sites are called “backlinks.” Find out how to get edu backlinks.
Method 1 of 2: Produce Educational Content
1 Hire a freelance writer or appoint a writer in your marketing department to produce high-quality articles. High-quality content will help with SEO because your website will get a higher ranking as people use it more and you will get more backlinks to your site. •Developing good content and relationships with universities in the traditional way of getting .edu backlinks. Other ways will take less time, but may be seen as “spam” if done improperly.
2 Focus on producing content that applies to college students. Keep in mind that as you build your expert content on your website, those articles that help college students with life skills or research needs are more likely to be used on university pages.
3 Develop relationships with local professors or pages. There are several ways to entice people to post your content like modern day design and link back to your page. •Work with university professors to develop a project that will be mutually beneficial. Contribute some time to focusing on what these professors will find valuable for their students. Write Irrational economycontent with this in mind and ask the professor to post the content and a link to the website on their classroom site.
•Create a charity partnership with a college. Some colleges web Radio will post content for their sponsors. The content should address the partnership and college issues, as well as your products or services, if you want the college to post it for mutual benefit.
•Work with university bloggers. Inquire whether you can provide guest blogs onuniversity sites. If you can provide alumni connections, job search advice or Cleverly Digital professional advice, university websites may be happy to post your content, credentials and link to your website.
4 Keep track of all your website links on edu sites.
5 Ping the site as soon as it is posted. This will tell web crawlers that there is a new post that links to your website, which will improve your ranking. •Enter the .edu website’s URL into a service like pingmyurl.com. Your backlink will appear faster if you “ping” it.
Method 2 of 2: Post Comments on Edu Websites
1 Place someone in charge of doing education backlinks who can create high quality comments in the comments sections of edu pages. Comments that are not valuable or pertinent are seen as spam and taken down by moderators.
Install tools that will help you optimize your backlink. This means ensuring the pages that you choose to comment on show up regularly in search rankings with your keywords. •Install several tools in your Firefox browser to ensure you get the best possible search results. Install SEO Quake as a Firefox toolbar. This will help you identify education websites with the best possible page ranking.
•Install the NoDoFollow tool on Firefox. This will tell you what websites transfer information from the original site (the edu) to your page. You want websites that are referred to as “Do Follow.”
Research potential edu blogs, forums and wikis. The care you take with finding the right edu sites will improve your chances of creating links that improve your SEO. •Do asearch engine query to find appropriate edu blogs. Do this on Google, Yahoo and Bing using your Firefox browser with the new tools installed.
•Enter the following query into your search engine: site:.edu inurl:blog “post a comment” -”you must be logged in” -”comments closed” “your keywords”
•The first site and URL reference tell the search engine to look for blogs on edu sites. The words in quotation marks tell the search engine to look for sites that allow you to post a comment and those that have specified keywords that people use to find information about your product. The words in quotation marks with a minus sign before them tell the search engine to exclude sites that make you log in or those that have closed their comments section.
4 Press search and look at your search results. Unless your keywords are very obscure, and they should not be, this search should yield you hundreds of results.
5 Use the SEOQuake toolbar to sort by page rank. This will allow you to give priority to sites with the best ranking.
6 Look for websites that are Do Follow. Those that are in red are No Do Follow, according to your Firefox plugin.
7 Go to the education websites in the order of their page rank. Start to leave comments on sites that will provide good backlinks. •Give preference to websites that have a few or many user generated comments. In some cases, blogs with no comments indicate that the moderator does not approve many comments or does not approve them regularly.
8 Post a well-articulated, expert comment in the user comments section. •Browse the comments section. If there are user comments that contain URLs, leave your full URL in the text portion of the comments section.
•If there are not any URLs, then you should leave the website in the author portion of the post.
9 Limit your posts to between 1 and 5 per day. You want to increase your edu backlinks slowly so that the search engine crawler does not flag your website as spam.
10 Return to the sites where you have left comments. Identify when they are approved by the moderator and appear in the section.
11 Ping the .edu website using pingmyurl.com as soon as your comment with a backlink appears. This will tell the search engine that the page has been updated.